Joel Schlessinger M.D.

The goal of “In-Office Dispensing: Expert Insights” is to assist dermatologists in creating an income stream through the sales of skin care products. In this article, professionals provide answers to these questions:

• What are the main products you dispense in your office and why do you like them?
• What sunscreens do you like for personal use?

The doctor shares some of the brands that he sells, along with tips for office dispensing.

The top brands mentioned by Joel Schlessinger MD include:

• Obagi
• La-Roche Posay, especially the Toleriane line and Anthelios products
• Neocutis
• NeoStrata
• Jan Marini
• SkinMedica, especially the dermal repair cream

The first tip provided by the doctor is that you must “Represent your products ethically and responsibly. Take the time to educate your staff and yourself on the products you dispense.”

He also shares things that you shouldn’t do, including not selling something just because of the profit. If you don’t believe in the product, your patients will pick up on that feeling.

Joel Schlessinger MD also discusses tips for product displays.

Be sure to display your products where traffic exists. The front desk is an obvious location, but the doctor also puts products in display cabinets, along with before and after pictures.

The doctor offers more advice on in-office dispensing in another Practical Dermatology article, “Understanding the Basics of Office Dispensing.” In this piece, he talks about allowing staff to try all products and the importance of the right storage space.