Joel Schlessinger M.D.

Joel Schlessinger MD wrote an article for Dermatologic Therapy entitled “Skin care for men and its marketing.” This extensive article discusses how to market skin care products and cosmetic procedures to men, an often forgotten demographic.

“Male patients may be the forgotten customer when it comes to cosmetics,” said Joel Schlessinger MD. “There are many procedures that are marketed to men and can be successful, including laser hair removal, liposuction, Botox and fillers.”

Joel Schlessinger MD says that with the right marketing initiatives and efforts, the integration of a male-oriented products and services can be effectively established and bring in an entirely new customer base.

The article goes on to discuss the different product types and problem-related cosmetic information aimed at a male demographic.

LovelySkin.com, a beauty e-commerce site under the direction of Joel Schlessinger MD, carries many male-oriented skin care products. Some of Joel Schlessinger MD’s favorite male skin care products include:

• FixMySkin: these products, designed by Joel Schlessinger MD himself, treat blemishes with the help of AFAs, vitamin C and Dead Sea Minerals for a polished, clear complexion.
• The Art of Shaving: these high-quality products help men achieve the perfect shave with rich shaving oils, gels and creams, state-of-the-art brushes and sleek, balanced razors.
• Jack Black: this entire line of powerful men’s products cleanse, hydrate and smooth male skin for a healthy, refined complexion.
• jane iredale H\E: this new line of male cosmetics contains bronzers, lip balms and cleansing mitt to cover imperfections without looking like makeup.
• Elemis Time for Men: these fashionably packaged products include facial masks, shave oils and other products formulated for masculinity.
• Lierac Homme: this segment of the line contains moisturizing balms, foaming cleansers and anti-wrinkle treatments for all male skin types.
• Dermalogica: this complete brand carries everything men need for a healthy complexion, from cleansers and moisturizers to serums and exfoliants.
• Alchimie Forever For Men Only: this line contains oil-regulating moisturizers, gels for ingrown hairs, and treatments for dark circles under the eyes.

Find your favorite men’s products at LovelySkin.com.