Joel Schlessinger M.D.

During times of economic distress, it’s important for a dermatologist to expand available services, and cosmetic procedures offer an excellent alternative revenue source to more traditional dermatological services. In his article, “Cosmetic Dermatology: Ensuring Success at Any Level,” Joel Schlessinger advocates a team approach for building a solid, successful practice that includes cosmetic services. The […]

Joel Schlessinger offers insight into how to market to males, both in-office and externally, in a Practical Dermatology article, “Get Male Patients Through the Door: How to Market Cosmetic Products and Procedures.” The top three procedures requested by men are: chemical peeling nose reshaping laser hair removal Other procedures that appeal to many males include: […]

In the article titled “Tips to Fine-Tune In-Office Sales,” the doctor explains how to choose the right products to sell in your dermatology office. One of the most important considerations is your patient demographic. Are most of your patients older? If so, then your product line should focus on dry skin solutions and wrinkle treatments. […]

If you’re looking to sell products from your dermatology office, you’ll find plenty of practical advice and real life examples in “Understanding the Basics of Office Dispensing.” The article describes strategies to use – and strategies NOT to use – when exploring product dispensing so you can ensure that each patient gets products that are […]